Do you think Doggystyle solidified Death Row as a label?
When we put out The Chronic people felt there’s no way in the world somebody can ever do an album and it come out that well. When The Chronic was out, even Snoop will tell you, if he came on the Interscope side, he didn’t see Jimmy [Iovine] any of those guys call Snoop in the office, chop it up with him… because he wasn’t the one. And then when Doggystyle came out, shit, he couldn’t walk in there without them trying to give him some weed. People thought it couldn’t get no better. But the Dogg Pound came in and done well. And then came Tupac. It wasn’t Tupac because he was a new artist. Tupac was on Interscope the whole time. They couldn’t break a record on him. They couldn’t make him a superstar. But the minute I got Pac out of prison…
Snoop’s shown you a lot of love recently, said many positive things. There was that photo of you guys at a club together last February. What’s your relationship like with him?
My relationship with him is where it’s supposed to be. It’s respectful on both ends. I could never turn around and say I hate this mothafucka, because he’s a part of my life and I’m a part of his life. There was times starting this business with Death Row that some people were scared to go out of town, scared to go to New York. I’d come grab him, we’d go straight to the airport, just me and him, no entourage, not one person with us. We’d get our room, we’d go hang out, we’d be everywhere. We would go there, post up, enjoy the city, respect the city, and that went so far. Therefore, I owe a lot of credit, and a lot of other people owe a lot of credit, because if Snoop’s not gonna hit the road with me and hit all those spots, I couldn’t have did it, because I’m the business man. I’m not the artist, I’m not the talent. And pretty much everyone else was scared to go.
Full Interview: Rolling Stone