Video: LeBron James’ “Together” Nike Commercial

Written by Nigel D. / 10.30.14

Check out Nike’s new commercial for Lebron James.

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Sprite Presents: LeBron James’ First Home Game

Written by Nigel D. / 10.27.14

LeBron James’ first home court game appearance won’t be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with city officials to turn Patterson Park, which hadn’t been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That’s when LeBron showed up to celebrate the new courts and his arrival back home.

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Beats by Dre Presents: LeBron James in RE-ESTABLISHED 2014

Written by Nigel D. / 10.19.14

The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career.

This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron. Dive in and discover everything that made LeBron James the man he is today.

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Video: LeBron James’ Vision For The Cavs (Wants Kyrie Irving To Run The Team)

Written by Nigel D. / 09.29.14

In this exclusive interview with FOX Sports, LeBron James discusses his vision to bring a championship to the Cleveland Cavaliers. King James talks about his expectations on the upcoming NBA season and more.

Are you expecting the Cavs to win the championship next year?

Check below for Lebron speaking at the Cavs’ media day.
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Video: Lebron James Speaks On Race Issues In America

Written by Nigel D. / 09.26.14

Lebron James speaks on recent issues in America and the NBA.

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Video: Lebron James Speaks On Returning To Cleveland

Written by Nigel D. / 09.24.14

An excerpt of LeBron’s first sit-down on his return to Cleveland. Full conversation airs on CNN’s Unguarded on Friday.

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#PoppinOrFloppin: Nike Lebron 12

Written by Nigel D. / 09.16.14


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LeBron James showcases an extraordinary blend of strength, court vision, effiency and explosive speed while competing at basketball’s highest level. His rare skill set requires innovative footwear tailored to the specifications of his multidimensional game.

The LEBRON 12 is designed to enhance James’s explosiveness while combining three key benefits: superior cushioning, harnessed support and natural flexibility.
via Nike

Check the colorways and release dates below.

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