Beyonce – 7/11

Written by Nigel D. / 11.21.14

Beyonce’s “7/11″ is off of her “Beyoncé: Platinum Edition” album which drops November 24th.

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Nigel D.’s #BeautiesOfTheWeek: 11.15.14

Written by Nigel D. / 11.15.14

Beyonce

Beyonce

Take a look at this week’s “#BeautiesOfTheWeek.”
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Flicks: Halloween 2014 (Beyonce, Jay Z, Fabolous, Nicki Minaj, Rihanna, Chris Brown, Shad Moss & More)

Written by Nigel D. / 11.02.14


The engaged couple @ShadMoss106 and @IamErica_Mena , they know how to turn up!

A photo posted by Nigel International D (@nigel_d) on

Check out some of the best costumes for Halloween 2014.

Nigel D.’s #BeautiesOfTheWeek: Sexiest Halloween Costumes For 2014
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Video: Beyoncé ft. Nicki Minaj – Flawless (Remix)

Written by Nigel D. / 10.06.14

Beyonce and Nicki Minaj release a concert performance footage video for the remix to “Flawless.”

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Photo Of The Day: The Deans & The Carters

Written by Nigel D. / 09.28.14

With all the couples breaking up and marriages coming to an end it is good to see some that appear to be going strong. Salute to the The Deans & The Carters and may there marriages stand the test of time.

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Video: Jay Z Brings Out Beyonce In Central Park For The #GlobalCitizenFestival

Written by Nigel D. / 09.28.14

Jay Z shocked New York City by bringing out his wife at the #GlobalCitizenFestival in Central Park.

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Harvard Business School Did A Case Study On Beyoncé’s Latest Album Release

Written by Nigel D. / 09.26.14

New HBS case study looks at the marketing savvy and tough calls behind star’s surprise 2013 album release

A new Harvard Business School (HBS) case study to be published next week examines what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way. With insights from top executives at Parkwood Entertainment, Columbia Records, Facebook and Apple, the HBS case asks M.B.A. students to decide what they would have done if they were working for Beyoncé.

“She’s clearly among the most powerful people in the music industry at the moment … so to understand the operation behind such a powerful figure is always very interesting,” said Anita Elberse, the Lincoln Filene Professor of Business Administration at HBS who co-wrote the case study with a former student, Stacie Smith, M.B.A. ’14.

Elberse studies marketing strategies in the entertainment, media, and sports industries and has written extensively about the growing trend of hosting “blockbuster events” to grab the public’s attention. She says the unconventional album release and the very hands-on role that Beyoncé plays in overseeing her own business interests present a number of instructive dilemmas for M.B.A. students to consider. Elberse will teach the case in her course “Strategic Marketing in Creative Industries” early next month. “For instance, how did they keep that a secret for so long? It’s quite amazing that they pulled that off.”
Full Story: Harvard

Beyonce’s unorthodox release was a huge success. Do you think any other artist could pull off that move?

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