Pictures don’t really show much, info from the press release:

310 Global Brands, Inc., the marketing and merchandising arm of 310 Motoring, today announced it is partnering with hip hop superstar NaS to create a signature footwear line, DISCIPLE Footwear Collection by 310. This agreement, which follows the release of NaS’ Top 10 Billboard Rap Album “Hip Hop is Dead,” marks the artist’s latest enterprise in the fashion business.

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I like the commercial, not too sure about the sneakers(Releases Feb. 17th). More Pictures when you continue reading.

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Price isn’t set, but you already know it will be maaaaad bread, I’ll pass.

Jay-Z will be releasing a new limited edition ladies brand called, “Bella Roc.” According to Sojones.com:

The brand will include crystals and metallic gold stitching on jeans, and will eventually add on a full line of women’s sportswear and outerwear.
The Bella Roc brand’s launch comes briefly after Rocawear’s custom fit men’s collection, which launched during 2006’s New York Fashion Week. Jay-Z’s Rocawear brand, which has been under scrutiny lately, still has never seen such demand for pricier products.

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Seems like the new fashion trend is crystals and skulls. I hope broke ladies don’t spend there last dollars trying to look fly, at least make your boyfriend pay for it. (Picture is not from the new line)

Props to Offical Bape & Nike SkateBoarding

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