The question is: Can Diddy get it done? Can his network become the MTV of a new generation?
When the network premieres on Oct. 21, it will be available in 20 million to 30 million Comcast and Time Warner Cable homes in major markets like New York, Chicago and Dallas.
Advertising Age: What void do you believe Revolt will fill? Why is this the right time to launch a music network?
Sean Combs: The overall dream is not just to be a music TV network. We want to be the No. 1 music brand. Currently, music doesn’t have one central headquarters. We don’t have our ESPN of music, our CNN of music, our Golf Channel of music. We want to be a home for artists who are now homeless. Right now, if Jay Z has a great idea for a video, he has to premiere it on HBO because at least it’s cool. Revolt is designed to be a home for the next generation of musical artists, and we are investing in the artists and fans of the future. Revolt is for artists, by artists. This won’t just be the P. Diddy network.
Full Interview: Ad Age
We will see if Diddy can compete with MTV and BET with Revolt TV this Fall.