Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg today announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.

“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” says Combs. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”

A proprietary blend of electrolytes and trace minerals called ConcenTrace enhances our water with 72 different electrolytes and trace minerals. We source our electrolytes and minerals from the mineral-rich marine regions of Utah to ensure quality and taste. AQUAhydrate changes the “DNA” of water by using electrolysis (electric currents) to supercharge our water. Because of this, our pH level is raised from neutral to an alkaline pH9+ state without the use of liquid concentrates or additives. Taste the difference!
Source: Aqua Hydrate

So after you get drunk with Ciroc drink some Aqua Hydrate to avoid getting sick. Diddy continues to show the Hip Hop industry the power of branding and diversifying your hustle.