When deciding the cover for The Source’s 3rd annual Rookie Of The Year, The Source staff decided it was a no brainer. Delivering arguably one of the biggest albums of the year with good kid, m.A.A.d city, aligning himself with Aftermath/Interscope records and being just about every where. Not to mention that he won Lyricist Of The Year at the 2012 BET Awards over Jay-Z, Kanye West, Nas and J.Cole. Not a bad rookie year, huh?
via The Source

Check below for Kendrick Lamar’s photo shoot. Did Kendrick Lamar have any competition?