How do you get young non-white people to vote for you when you’re a middle-aged balding white man? François Hollande has the answer.

Take a popular song by two famous US rap stars. Film yourself surrounded by black and Arab voters who say “big-up”. Change your name to initials only. Get some Final Cut whiz kid to paste it all together with a load of fast-forward and zoom. Set up a YouTube account with the word “crew” in it.
Full Story: France24

Seems like a cheap move to get minority attention. The lyrics of the song don’t have anything to do with his campaign are the struggles of those in the suburbs.