Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

Nike will no longer allow midnight releases and now has setup a twitter system to get sneakers. Check Nike to see what account you need to follow. More info is below. Thoughts on this idea?

How do you properly RSVP through DM?

Step 1: Make sure you are following the stoe Twitter account in order to send a DM.
Note: Nike does not need to follow you because its Twitter accounts are verified
Step 2: Watch for the store to send a RSVP tweet at a random time on the designated RSVP day.
Example Tweet: Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Step 3: you respond with a DM to the Nike store Twitter account.
Example DM: #Electrolime, 4253, 10.5
[unique #tag], [last 4 digits of ID], [shoe size]

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.