XXL: During the photo shoot, you asked to listen to some new hip-hop artists. What do you think of the current regime in rap?
50 Cent: The whole culture, I think, is a littleâ€¦confused. Itâ€™s not what I fell in love with, you know? So my job is to make a album that doesnâ€™t have any holes in it, that is a representation of all of the elements I fell in love with. So, like, I look at artists to find what I like about them or why theyâ€™re hot or why they exist. And then you see that weâ€™re creating momentum. Weâ€™re creating synthetic heat for new artists to generate interest and revenue. So the sales is some shit that ainâ€™t really hot. You see what Iâ€™m saying? Like, the actual business of music is saying, â€śOh, heâ€™s hot!â€ť and â€śLetâ€™s try and do something to market it and sell it.â€ť But thereâ€™s some shit thatâ€™s organic thatâ€™s out there that you see, like, without record-company assistance. People are gravitating to it.
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So who are you competing against?
Well, for me, Iâ€™m still up against what Iâ€™ve done. So in order to top it, I know itâ€™s a difficult task. You know, I see the bloggers. My audience hasnâ€™t grown with me. They keep saying, â€śAw, man, I want the old 50!â€ť â€™Cause those people, it would take them on a safari. I was bringing them close enough to the animals, without being able to get hurt. I was taking them into my neighborhood, where you can very well get your ass killed.
Thereâ€™s also Lil Wayne.
Heâ€™s turning into 50 Cent. Heâ€™s going through that process of being successful, â€™til people go, â€śYou know what? Get the fuck outta here. We donâ€™t want you here no more.â€ť Because youâ€™re successful.
Is Hip Hop confused or just confusing 50 Cent?