Video: Jay-Z Announces Jay Electronica Is On Roc Nation, Electronica Then Performs A New Song
11.14.10Jay-Z had a secret event last night and came out to announce Jay Electronica is officially signed to Roc Nation. Jay Electronica went on to perform and did a new track that is in the video above. What are your thoughts on Jay Electronica joining Roc Nation and Roc Nation overall now after their latest acquisition.
Update: Jay Electronica – The Announcement (Song he performs)





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man j elect better hold it down for new orleans better than lil wayne
I been waiting for this….I was wondering when they was gonna start signing real spitters again.
Act II on the way… Let’s gooooooooooooo!
Wow, that was unexpected. To me at least. Jay E can spit, but I don’t like his aura, he’s too gassed already if you ask me. But i’ll hear him out. Its about what he’s spitting not living.
had to sign him cuz lil brotha killen the game
cosign bushwick ..this was definitely unexpected, nice move by jay tho this nigga go hard but he look lame as hell throwin up that roc sign tho.
I never got shook up by talks of illuminati.
I’m from where niggas talk that talk, then walk around the streets all day carrying heat like the human body.
Stress? We mastered that.
Death? We laugh at that.
Y’all niggas sweeter than a cognac.
This nigga 35 or so…lol at him just signing a deal. Roc Nation has about 10 R&B acts that have not dropped and J Cole been waitng for damn near 2 years! Jay Electronica is scared to drop a mixtape but yet Jay said his album will be out first quarter in 2011 per Tourex twitter page! This old head is NOT selling any units at this stage in the game.
^^^lol at the hater above me
not selling any units? people are hyped for Jay Elec and now that he is on Roc even more people gonna be checkin for him. He got skill and a deal, what more you want?
i agree wit name wow is a dickhead as hater
^
Well, the way I see it. 35 years old or not, if he drop more tracks like he did last year, at the age of 34 – such as songs like “Exhibit C” (produced by Just Blaze) or even that song “Exhibit A” …
then he’ll be more than okay. At the end of the day those two joint aren’t too bad, saying both record were created by someone, this late in the rap game (an Ol head).
Anywayz, I’m just saying though.
Nothin’ more ` Nothin’ less.
J.cole is takin his time like he wants
J.cole would of said something if the label was pushin him bac
but Jay signs good ass artist
J.Cole
Jay elec
Kanye (dame kinda did that BUT jay still was apart of it)
Freeway
Beanie
Young Gunz
Rihanna
Rick Ross
Young Jeezy
Willow
Wale
and he gets them poppin
you guys can say what you want but whenever we hear he signed someone we look them up and see what they about nd we find out they have talent
random rant but i felt likt sayin it so sue me
And raps are better from people who actually live life
and Jay Elec had a hell of a life so his stories will be crazy which will inturn make crazy records
To the dumb dumb up there that said, Jay Elec a “Old head”????? You’re part of the reason Nas said hip hop was dead. It’s alive and kicking…. How you figure that the guy who made the hottest record of 08/09 will not sell???!!!! you big dummy!! Let’s get back to the music and stop the propaganda… Good move by Jay n Jay!!
All you niggas talking about Jay Electronica will sell because of his Exhibit C buzz are delusional. That nigga is not selling or making any noise outside the net. Watch when he drops his official abum that shit will flop. And you all are only hyping this up because he signed with Jay-Z but what Roc Nation artist is dropping on Roc Nation besides Willow Smith? J Cole will be damn near 30 about time he drops. JE is old, stutters and has a poor work ethic. The youth are not interested in this dude at all! Sorry, his lyrics are nice but he is not gone to impact the game. The hype will die done next week because you niggas will have something new to dick ride. You hip hop fans are turn coat and easily impressed by hype and not rational thinking! Being lyrical is a gift, Black Thought, Mos Def and countless others are just as lyrical as this dude and have been in the game for years and well established. This dude is just now signing a deal and at his age that is not exciting.
What the f*ck does Jay Elec being 35 have to do with anything? Did you hear what this man was spitting? INCREDIBLE! I don’t give a f*ck if he was 65, Jay Elec will always have my respect, and honestly, I don’t think anybody in the game can hold a flame to this dude lyrically. We listen to music for the music, not the marketability. Great music has no age limit.
Good look for Jay and Roc Nation. They are building an strong empire. Roc Nation is really starting to hammer away at there blueprint.
Jay needed to get Young Chris on the team. That would have been, So Saucey!
Well deserved…. take off in 5… 4…3…2…1
Good look. There are alot of J’s on Roc Nation tho lol
J. Cole
Jay-Z
Jay Electronica
I’m sitting here thinking how I knew at least 10 people who went to this secret show, yet didn’t tell me shit. Yeah, they a part of the media, but I seriously doubt that gigantic line was only them? Fuck it, I guess.
I agree with Bushwick. I was listening to this dude way before the hype, and I think he threw his humbleness out the window. Good music is good music, so I’ll give dude a listen.
@WOW!!!….MAN GET THE FUCK WITH THAT NOTION…YOU NEW BOY LOVIN SKINNY JEAN SAGGIN SOLJA BOY IMITATIN ASS NIGGA…YOU THE REASON HIP HOP LOVERS GET 6 12′s IN THEY CAR…JUST TO DROWN THE WACK SHIT YOUR WEAK SYSTEM BUMPIN
omg
two of the most UGLIEST RAPPERS of the past 30 years ON 1 LABEL.. WOW
i fucc wit some j elec joints like renasance man n ghost of chris
is he going to make money?!
i could see it now…tracks wit jay-z, jay elec, And cole. what?
jay E is gunna be to roc nation what freeway/beanie sigal were the roc. some1 that can rap but isnt very marketable. if making money is the top priority than this was not that great of a move but if making good music is the objective it was a good move.
Even though Jay talked mad shit about NY and east coast in general I’m still happy that he got signed to Roc Nation and looking forward to his new music.
It’s the end of his career sorry to say but Jay Z is poor at marketing his artist. J Cole is one of the dopiest mc’s out right now and J isn’t even making any noise for him he rather see Willow Smith shine then a real hip hop artist.
yo da nigga look like my uncle
This was the right move. Good music is ageless and timeless. Anyone who says otherwise needs to back and play with they legos or somethin. Cuz this just ain’t for you.
im not a huge jay E fan but im happy 4 him. his been grinding for a long time
good signing. Real hip hop is needed today.
BOOOOO! Sign Young Chris too he the MOst UNDERRATED!!!!!
it looks like he got on a snap back hat in the pic
Jay signing every rapper that has a name that starts with a J.
HOLLA!!! ROC NATION!!! J COLE FRIDAY NIGHT LIGHTS IS FIRE!!!
Hov Only Signed Jay E to keep him away from his rivals
He wont Drop a Successful album on Roc Nation
Btw i have nothing against Jay E i think he a Great talent i just know how the Business works and he wont be happy on Roc NAtion
Hov says his album will drop Next year i doubt it……..Like i said this Was strictly a business Move for Hov he’ll keep him satisfied by giving him a nice “Advance” and a feature on a Good friday track and maybe a Feature on Watch the throne
great exposure nonetheless but he wont be a success unfortunately
People really dont think before they type
really. J.cole isnt gettin any buzz
are you serious?
its hard to go back and forth on this site
so if your tryin to have a actual convo bout hiphop
hit me up on twitter-@JusCooolin
Ok OK..Now before you start jumping on this guys dick
listen to what dude is saying..
“just know the black “gods” mingled a bit
then the fingers got pricked
and the single got picked”
When he says “black gods” he’s referring to Jay-z, Kanye etc..Thats why jay calls himself “HOVA”..And thats why kanye mocks God in the power video..Kanye already admits sellin his soul to the devil @ the 2010 BET awards cypher so this is no suprise..theres so much symbolism out there you gotta be a blind oblivious sheep to not understand whats going on..Every artist has to sign their name in blood on Roc Nation. It’s an modern day new age cult. WAKE UP!!! And there’s all this “illuminati” talk..NO ONE ON ROC NATION CAN BE ILLUMINATI..EVEN THOUGH THEY PROMOTE THEIR SYMBOLISM IT IS NEARLY IMPOSSIBLE FOR ANYONE, ESPECIALLY A BLACK MAN TO BE IN THAT TYPE OF ORGANIZATION. BUT I DO BELIEVE MANY OF THESE ROC NATION ARTISTS (IF NOT ALL) PARTICIPATE IN THE MASONIC LODGE..BUT DON’T TAKE MY WORD FOR IT. LOOK IT UP FOR YOURSELF N EDUCATE YOURSELVES PEOPLE!!
JAY-Z ALSO CALLS HIM A “WIZARD” IN THE BEGINNING WHICH TO ME WAS KINDA WEIRD
im seeing some more j. cole and jay electronica collabos in the future
This was…. SO NECESSARY.
Whoever said that Jay Elect has a poor work ethic is a crab…this nigga has been rappin for awhile and produced plenty of the tracks that most of us love…such as one of nas’s best intros, etc.
It’s so funny that being 30 makes someone an “Old Head” and how 30 has become the pseudo cut off age of industry success. It just shows the age and maturity level of some of you kiddies. Most of you don’t actually know or appreciate genuine hip hop music because ou were toddlers when it was being created. #nowonder
Wow…..didnt see this one coming. It makes me think about the interview with Mos Def & Angie Martinez where Mos challenges Jay Z to form a group of rappers against a team that Mos put together. Mos put Jay Elect, Nas, MF Doom, Black Thought and himself against any 5 that Jay (or Kanye) could put together.
No love lost for Jay Electronica, but I hope that it doesn’t affect his flow or style. Also, I wonder if Jay Z is feeling the heat that is coming from the NYC/New Orleans collabo over there at DD172. You need more than one mc to make a label create a sound. Try signing some dope producers and then I would MAYBE believe that Roc Nation is really going to do something the than sell records.
Calling All Emcees!
Looking for Soulful Beats??
Check me out at Souncloud . com / whyesproductions!
If interested please contact me!
WhYesProductions_Real Hip Hop Is Still Alive!
Calling All Emcees!
Looking for Soulful Beats??
Check me out at Souncloud . com / whyesproductions!
If interested please contact me!
WhYesProductions_Real Hip Hop Is Still Alive!!
NAS!!!!!!!!!! THIS NIGGA JAY-Z NEEDS TO GET NAS OFF OF DEF-JAM ( ANOTHA 1 HE SIGNED WHEN HE WAS CE0) N BRING NAS 2 ROC-NATION THATS WHEN SOME REAL HIP-HOP WILL START 2 MUCH LYRICAL POWER FO U ALL THEY NEED IS SOME GOOD R&B FEMALE MAYBE ASHANTI ( IDK WHERE SHE BEEN) OR TEARA MARIE SUMTHING EVEN KELLY FROM DESTINY CHILD OR BEYONCE IF HE CAN PULL AWAY HER CONTRACT TO WHOEVER SHE SIGNED TO ALL ROC-NATION NEEDS IS SOME1 THATS RADIO FRIENDLY BUT SIGN NAS!!!!
WE WANT NAS
WE WANT NAS
WE WANT NAS!!!!!!!!
Okay I went through all these comments and all I gotta say is Jay Electronica is the future.Like Puffy said in The Ghost of Chris Wallace. No matter what any of you young kids say he will blow because he has fans all over the world. And nobody I mean nobody is fucking with him lyrically.So @SMH,@Stat21,@tip top,@wow!!! Mayan Aztec Lion Aziatic black Man from Zion. Jay Electronica F.Y.I. You tube that fucking idiots Hip Hop is back.
After reading alot of these comments, I see that many of you are worried about everything from hip hop artists EXCEPT their music. Electronica is a dope MC. PERIOD. He does a decent live show. Age, who cares? Bein #$ is still not a given for Black men. Being able to get signed by RocNation isnt something that can be done by just rolling out of bed. Will he go platinum? Who’s to say but that shouldnt be the sole measure of his success. Considering his success as an unsigned all these years, signing must seem like a good biz decision for a man that ain’t particularly ig’nant in my opinion. Good luck to J.E.
In correction of my previous post ….Being 30 isnt a given for Black Men…carry on.
It is plain and simple, Jay Electronica is a REAL MC. THE PROBLEM WITH THE GAME IS THAT THERE IS NOT ENOUGH WISDOM BEING SPOKEN, WHICH ALTERED ADULTS SINCE 2002 TO STOP BUYING HIP HOP ALBUMS. I’M ACTUALLY RATHER SEE A BROTHER SPEAK KNOWLEDGE IN A SUIT RATHER THAN SEE THESE GAY ASS, FAT ASS, OVER HYPED ASS LABEL MONKEYS HOP AROUND STAGE HALF NAKED LOOKING FAKE NOT SAYING SHIT. ROC NATION IS THE BEST LABEL TO ME IN MY OPINION, GREAT MOVE BY JAY-E..
Roc nation is the best label and has dropped only one album bitches
NIGGAZ BE ON SUM BULLSHIT ABOUT A MUTHA FUCKAH!!! AGE!!!! LIKE WHAT SOULJA BOY AIN’T GONNA GET OLD??!!!! YOUNG NIGGAZ BRAINWASHED ABOUT MAKIN MONEY AND LACK DEPTH, YOU CAN’T TAKE MATERIAL SHYT WIT YOU!!!!! REAL MC’S (RAPPERS) TOUCH YA SOUL!!! AND YOU AIN’T GONNA LEARN SHYT TALKIN TO NO STUPID-AZZ BITCHES!!!! YOUNG WHIPPERSNAPPERS DON’T KNOW SHYT FUCKING FRESHMEN!!!!
hopefully his album is better than this performance..he kept fucking up