Diddy Gets 50% Of Circoc’s Profits

November 3rd, 2009

Ciroc and Ketel One are pricier alternatives to Diageo’s Smirnoff. Ciroc volume sales climbed to 400,000 cases in the year ended June 30 from 60,000 cases in first half of 2007, the year that Diageo teamed up with Sean Combs. Diddy’s fellow rappers Snoop Dogg, Dr. Dre and Jay-Z all have endorsement deals with liquor brands in the U.S., while Combs is “a true partner” and receives half the brand’s profits, Strachan said.

Diageo’s Ciroc vodka, an equal-share venture with Combs, is set to release coconut and red-berry varieties in the U.S., Marc Strachan, the brand’s marketing director, said at an Oct. 28 presentation in Schiedam, Netherlands. Ketel One, the local vodka maker in which Diageo bought a 50 percent stake for $900 million last year, plans to enter 15 new markets including Brazil and Australia by the end of June, said Bob Nolet, vice president of the Nolet Distillery, where it’s made.

Full Story: Bloomberg

In other words Diddy is getting paaaaaaiiiidddddd, music is just a hobby.

This entry was posted on Tuesday, November 3rd, 2009 at 3:43 pm and is filed under News. You can skip to the end and leave a response.

16 Responses to “Diddy Gets 50% Of Circoc’s Profits”

Guest Says:
November 3rd, 2009 at 4:05 pm
Now this is dope. Just tell him to keep away from the music.
Hi Hater! Says:
November 3rd, 2009 at 4:30 pm
damnnnnnnnnnnnnn
Saiyaman The Conqueror Says:
November 3rd, 2009 at 5:12 pm
what a beautiful man
Trinity Says:
November 3rd, 2009 at 5:45 pm
He more like a hip hop business man than a rapper, but thats 20 thumbs up for diddy for doing what he needs to do to get paid, while other rappers are so sensitive and crying about everything.
Ezee-T Says:
November 3rd, 2009 at 5:53 pm
Not every hip hop star can do this, the difference is that Diddy is an institution in his own right.

Outside of 50 Cent, Jay-z and Diddy who else can do this?
name Says:
November 3rd, 2009 at 6:12 pm
@5 eminem, dr dre
boogiboi Says:
November 3rd, 2009 at 6:24 pm
fuck outta here dre?
stop dick riding
em maybe like 3 or 4 years ago
Trinity Says:
November 3rd, 2009 at 6:41 pm
Eminem is not a business man he own a clothing line a radio and record label but he more into music then into business like hov,50 and diddy
me Says:
November 3rd, 2009 at 8:59 pm
i think eminem can be a lot bigger than he is he prolly cant trump every every rapper when it comes to business. the only problem is that he is a rapper at heart meaning not real flashy more about music dresses like everyday people. hes not on some”bigger than rap shit” like other rappers it seems like he really just wants to better the music.
me Says:
November 3rd, 2009 at 9:00 pm
btw nice job for diddy great show on vh1 and now this
2cents Says:
November 3rd, 2009 at 9:50 pm
fck eminem… and congrats to Diddy for being a real partner instead of a front man like others!!!
noelle Says:
November 3rd, 2009 at 9:54 pm
In other words Diddy is getting paaaaaaiiiidddddd, music is just a hobby.

Is that why and how he reels artists in like fishes??
It’s a shame when a man just can’t say no
name Says:
November 4th, 2009 at 12:29 am
i didnt’ ask who you liked. i said dr dre and eminem have the ability to do this. they might not want to do it, but they sure as hell have the money and the influence.

why would someone say dr dre couldn’t do this? is someone really hating on dr dre? jeesus kids these days..
2cents Says:
November 4th, 2009 at 1:26 am
some people are jus suited to do certain things… jus cause you have money and influence doesn’t mean you can garner a deal like diddy did!

btw wit Em being white its obvious he could suit up and lay the role easily… but is his mental stable enough to run a business like that?
Holla Says:
November 4th, 2009 at 4:29 am
Diddy has ALWAYS been more of a business man anyway even at the start of his career in the early 90s when he was a producer, he was more of a business man. Music is just a way for Diddy to get doors open and let his business talent take over.
likeabite Says:
November 4th, 2009 at 8:42 pm
Em can do it…just doesn’t care about it…and yea Diddy was always a business man first…he started off in the backrooms don’t 4get

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