Mekka Don’s new hit single is more than just a hit. “They All Come Down” is a record written and recorded by Mekka Don which explores the rise of all stars and their inevitable fall. With the rise and fall of the Bernie Madoffs and Plaxico Burress’ of the world, and recent convictions of rappers Lil Wayne, TI, and Lil’ Boosie, the song could not have been more timely. Although some of these “falls” are tragic – ala Michael Jackson and Steve McNair – the truth still remains the same – “They All Come Down.” The song is complemented by a powerful video produced by Humungoid Films. Jared Zwerling plays the role of celebrity-living the good life.

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Mekka Don is the 2nd I.A.M. feature. I.A.M. (Independent Artist Movement) is an organization established by Joy Daily to showcase the raw talent of unsigned Hip Hop Artist. (iam@Joydaily.tv)

The video debuted at “The Undaground Railroad” showcase at Taj presented by The Source Magazine and Tyku to rave reviews. A crowd member was quoted as saying “This is a very sad but true song. The video is perfect and every line he said was the truth. We need more music like this.” DJ Mick Boogie previewed the song and immediately felt compelled to post in on his website. Mick said, “the song is very soulful and bluesy. It has a message. It reminds me of some old UGK music but is slightly more mellow. It’s a winner.”

The song and video was released on TheyAllComeDown.com. The content rich website chronicles the rise and fall of many of America’s biggest stars in entertainment, sports, and business. The video is available for free and the song can be purchased via Itunes. Mekka Don has been featured in XXL Magazine, on thesource.com, the New York Post and many more because of his unique position in the hip hop industry. He is also a New York lawyer and entrepreneur who many say is bringing something extremely unique to the game. Please visit MekkaDon.com to learn more about Mekka Don, a rapper the New York Daily News says is “Bringing Change To Rap.”

This entry was posted on Monday, November 16th, 2009 at 4:04 pm and is filed under Music Videos. You can skip to the end and leave a response.