Diddy Acquires Fashion Label Enyce

October 21st, 2008

Founder and CEO of Sean John, Sean “Diddy” Combs said, “Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”

Anyone rock Enyce? I think he is better of just focusing on Sean John.

Tags: Diddy

This entry was posted on Tuesday, October 21st, 2008 at 7:02 pm and is filed under News. You can skip to the end and leave a response.

6 Responses to “Diddy Acquires Fashion Label Enyce”

veraci0us Says:
October 21st, 2008 at 9:37 pm
enyce iv neva eva rocked that brand b4 lol.. Puffy wastin his money on this deal in my opinion… This is the business equivalent of mayweathers 1mil watch.. Only the people sellin the watch and mayweather think its a good deal lol
likeabite Says:
October 21st, 2008 at 9:59 pm
He’s worth 300 mil for a reason…he must have a strategy goin on…I didn’t even know Zac Posen was under him.
Reckless Says:
October 21st, 2008 at 11:15 pm
Diddy STAY on his grind. I’ve learned a long ass time ago not to sleep on diddy and this is no different. Oh and btw Nigel…people still rock Enyce and once Diddy incorporates it into Sean John it’ll be as hot as ever.
ScatterBrain Says:
October 22nd, 2008 at 6:40 am
Nigel, it’s not about whether or not people still rock Enyce. It’s a business move. This acquisition allows him to tap into their manufacturing, marketing and distribution infrastructure. Couple that with the fact that Sean John is still hot in these streets and you have a powerhouse in the making. Get your business game up!
moneyblak Says:
October 22nd, 2008 at 7:27 am
do anyone rock cock a wear, fubu (for us buy us) or parasuco, the answer is noo!!!
ThatRareDagoBreed Says:
October 22nd, 2008 at 12:44 pm
YA’LL IS SUM BROKE ASS BUM NIGGAS STILL WEARING ENYCE AND ROCAWEAR!!!!! LMFAO AT RTNY!!!!!!

Automatically add your My.Rawkus profile avatar and a link to your profile. Simply use the email address and password of your My.Rawkus account. Not a member? Signup for FREE!