October 21st, 2008

Diddy Acquires Fashion Label Enyce

Founder and CEO of Sean John, Sean “Diddy” Combs said, “Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”

Anyone rock Enyce? I think he is better of just focusing on Sean John.

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6 Responses to “Diddy Acquires Fashion Label Enyce”

  1. veraci0us Says:

    enyce iv neva eva rocked that brand b4 lol.. Puffy wastin his money on this deal in my opinion… This is the business equivalent of mayweathers 1mil watch.. Only the people sellin the watch and mayweather think its a good deal lol

  2. likeabite Says:

    He’s worth 300 mil for a reason…he must have a strategy goin on…I didn’t even know Zac Posen was under him.