Jermaine Dupri and Island Def Jam Launch New Hip-Hop Label
Press release on the new label is below.
For more information on TAG Records and the announcement of its first artist, visit www.tagrecords.com.
Island Def Jam Music Group (IDJ) and Procter & Gamble’s TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent.
This is a milestone for the music industry as TAG Record’s artists will be supported with a multi-million dollar marketing effort that is unprecedented for any new artist, including television, print, radio, digital and event marketing.
“Today, we make history in the music industry with TAG Records,” said Jermaine Dupri, president of TAG Records. “This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support – a first in the industry. I’m hand selecting and molding these artists to make history in hip hop.”
The launch of TAG Records is part of the TAG brand’s initiative to cultivate relationships with the urban community through the development of programs that provide opportunities for aspiring hip- hop talent.
“We’re very excited about our partnership with IDJ and the broad platform it provides for creating artistic opportunities within the urban community, said Alex Keith, general manager P&G Deodorants. “We’re confident the partnership will make a positive impact and bring opportunities to undiscovered urban creativity and vision.”
“This partnership marks an industry first. This is a breakthrough model that will set the stage for innovative collaborations at Island Def Jam Music Group,” said Jeff Straughn, vice president of strategic marketing for Island Def Jam Music Group. “This is a non-traditional approach that blends our most valuable assets: the artist and their music, with the power of brand marketing.”
TAG Record’s first artist will be officially announced in May. The artist will be given a unique opportunity to merge their music with personal brand marketing.
In addition to an album release, the TAG Brand will showcase TAG Record’s artist and Jermaine Dupri across various TAG brand advertising and marketing initiatives throughout 2008. The TAG and Island Def Jam Music Group partnership was forged and managed by New York - based ACME Brand Content Company, TAG’s branded entertainment agency of record.
11 Comments so far
HOLY SHIT!!!!! JD doing BIG THINGS!!! The record industry is about to turn upside down!
TAG…..U IT……LOL
Why does JD talked like he was HIGH as a Kite! LOL
Interesting.
great publicity stunt by tag to focus on the urban buyers, it certainly got my attention.
MAJOR MOVES !!!!!!!!!!!
Well It risky business if you ask me but I can guarantee you this… If products spend multi-million dollar on marketing a artist and the artist fucks up .. Watch how fast the pull the plug.. You noticed how Kanye was on Pepsi commercials and then he said GEORGE BUSH DOESNT CARE ABOUT BLACK PEOPLE and you didn’t see them commercials anymore. Interesting to see how this is going to work. I doubt products will support gangsta rap they probably go the safe route or they will be products that target the young crowd.
That’s the thing though when you merge with a company like TAG how do you lose if you’re TAG? At the very list you get promotion like a muthafucka. Especially in the “urban” community which is what they want. Great move for JD and Axe. A move like this can benefit hip hop.
Artist gonna get raped. He made a good point that you have to sell a certain amount of records before an artist would normally get a platform like that. Well that platform is normally an endorsement. So on top of your record deal, you would get paid for rapping in the tag body spray commercial or paid for promoting tag. But if you sign w/ someone who is already in a co-op venture w/ your record label you only getting one check. All that being said this is a good look for JD and tag. Its obvious who their demographic is now.
Umm…NO
i got hoes on me like i sprayed tag body spray
J.D,
You deserve everything good duke,your work ethic’s and business,knowledge has kept you above and beyond the mass.
I’ve never seen or heard of you hating on any artist,your business tunnel vision inspires me,and I would like to be a student of your’s,this is true and direct. Would you please check out my music website:www.myspace.com/kazieakacali,and leave me some feed back positive or negative, I write/rapp/
produce/engineer/mix & master my own music, have had some college, but had to leave college and get work to live, but my thrist for this business,”WILL NEVER DIE”.
Thank you,
Kazieakacali.