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November 20, 2007

Jermaine Dupri Speaks On What Makes A Good Album

These days people just assume that you need a number one single to have a number one album. But look at what’s really happening. Soulja Boy sold almost 4 million singles and only 300,000 albums! We let the consumer have too much of what they want, too soon, and we hurt ourselves. Back in the day when people were excited about a record coming out we’d put out a single to get the ball going and if we sold a lot of singles that was an indication we’d sell a lot of albums. But we’d cut the single off a few weeks before the album came out to get people to wait and let the excitement build. When I put out Kris Kross we did that. We sold two million singles, then we stopped. Eventually we sold eight million albums!

Full Article

Too much focus on singles are ruining the game?

34 Comments so far

1.
dunny671 wrote on November 20th, 2007 at 3:58 pm

WTF?!

2.
LA wrote on November 20th, 2007 at 3:59 pm

i agree but he was the one who fucked up the game with this fun hop music bullshit

3.
NY'S FINEST wrote on November 20th, 2007 at 4:03 pm

i agree, just cuz u got a hit single doesnt mean ur gonna sell

4.
... wrote on November 20th, 2007 at 4:04 pm

TRU STORY

5.
drew wrote on November 20th, 2007 at 4:10 pm

mims, jholiday, souljah boy PERIOD

6.
MISCHA wrote on November 20th, 2007 at 4:13 pm

HE NEED TO SIT HIS OLD ASS DOWN SOMEWHERE.

7.
Ezee-t wrote on November 20th, 2007 at 4:14 pm

MTV and BET aren’t the same as itunes they only gave you a different type of medium to spread your art, anyway artists don’t make videos. Now what itunes does is totally different and this is where I think JD has justified his argument. The problem with itunes is that it takes the longevity away from the album and puts it on the single, the problem is competition has moved from being about actual musical content to about musical sales. Don’t get me wrong I’m a big 50cent fan and have all his albums but his problem is that he didn’t compete with Kanye on a musical level. Lyrically 50 is better than Kanye but on everything else such as production and musiacl content Kanye beat him hands down.

8.
MISCHA wrote on November 20th, 2007 at 4:14 pm

I TAKE THAT BACK.HIS SMART.

9.
ronnie coleman wrote on November 20th, 2007 at 4:14 pm

if dupri knows so much on how to sell an album why dont he do it then?

10.
JCharades wrote on November 20th, 2007 at 4:16 pm

real talk…singles will long only as long as you let them…they only get the attention of the consumer to want that single or the ringtone of that single…when the album comes out the people forget that the artist behind the record has many more songs other than that the #1 single they’d listen to over and over on the radio…but considering they only want that one song, they dont care about the album at all seeing the artist would rather put his only platinum selling single…internet piracy is one this that kills the sales but over saturation is what kills the artist’s career A.K.A Self-Destruction

11.
????? wrote on November 20th, 2007 at 4:21 pm

You never want your first single to be a smash never.Bcuz then it becomes bigger then you and next to impossible to recover from.The first single should be a introduction then the 2nd or 3rd should both be smashes then you have a caeer.
#4 j holiday has a future imo. But souljah boy and mims its a WRAP!

12.
Triniboy wrote on November 20th, 2007 at 4:25 pm

This is why krs one co signed 50.people may have said that curtis had too many singles but each single had 3000 to 4000 spins each.Proof of a strong album who else could have done that not even jay z with american gangster.

13.
Triniboy wrote on November 20th, 2007 at 4:27 pm

Hurricane Chris its over homey. Wish you the best anyway.

14.
Emissary wrote on November 20th, 2007 at 4:40 pm

Alot of folks are flopping now-a-days

15.
Broadway wrote on November 20th, 2007 at 5:09 pm

Oh my fucking gosh, the Irony, this nigga has the nerves to be talking shit about ring tone music when he helped usher in that era. This nigga JD bought us “Oh i think she likes” them DFL niggas, JD is the one making ring tone music, bringing in all these bum ass niggas in the game.

16.
EXPOSED HUH? wrote on November 20th, 2007 at 5:37 pm

Co-sign 14, dude is just promoting Jay Z album and his book in the article. They got greedy and now the same method is biting them in the butt, cos now the consumer can listen to the whole joint and see he/she is getting played…Hence no album sales. Sorry 50yr old rich rapper…retirement is that way =========================>

17.
Oh F@#!in' Pleeze!!! wrote on November 20th, 2007 at 5:43 pm

8. ronnie coleman wrote on November 20th, 2007 at 4:14 pm

if dupri knows so much on how to sell an album why dont he do it then?
^^^^^^^^^
WTF planet have you been on for the past 14 years?? Imancipation of Mimi sold 9.5 million record and put my girl mimi back on the map with the youngsters? I mean, he’s no Dre or Timbaland but he holds his own in the “bringing the artist back from the dead” arena. He did it with Usher too!!! When Puffy had Usher, he was mediocre with NO crossover appeal. He had grinding HARD from the age of 12 with “Just call me a mack” as a single but NO CROSSOVER!!! Once Puffy handed him over to JD (a very selfless and UNPuffy like Move) he made him a sucess. Diddy is good with adult R&B acts like Faith Evans, Jodeci and MJB. JD has they youngin’s ON LOCK no matter how old he gets. It’s definately a nack that his father taught him well. No one is telling his father Michael Mauldin to stop putting out the dayum SCREAM tours? You never get too old to make hits??? That’s ridiculous!!!

I would LOVE to work with that man, ANYTIME!!! Even if he did get out of line with Dre and Tim back in 2002 and got put back in his itty, bitty place LOL!!!!

18.
Oh F@#!in' Pleeze!!! wrote on November 20th, 2007 at 5:46 pm

Oh…..JD didn’t make ringtones popular, YOU ALL THE CONSUMER ALONG WITH JAMSTER made ringtones popular?

It’s a supply and demand world. No demand you don’t get off your supply no matter WHAT your tryin’ to get off!!!!

19.
Baby Girl wrote on November 20th, 2007 at 7:29 pm

Posted by Donna Summer

What Jermaine Dupri seems to forget, is the years that music fans, especailly hip hop fans spent buying crappy albums. Albums with two bangers and 8 garbage songs and the obligatory ballad. Hip Hop fans are loyal but have been treated like trash buy the rappers they worship, why should you drive a Bentley and I ride the train, when I spent 17.99 of my hard earned money for your trash record? If you got a hit, then .99 sounds like a fair trade, stop trying to fool the public. Jay-Z don’t need anymore of my money,

We finally got wise to you. And you should be happy for ITunes, it’s the only thing that stops most people from just downloading it for free

20.
The Realness wrote on November 20th, 2007 at 8:17 pm

Sometimes yall should just read the damn articles instead of trying to give your same ass opinions… Bottom line, what he said is 100% true… Point blank period… The end.

21.
2cents wrote on November 20th, 2007 at 9:07 pm

I’m not 100 on the model of itune’s but I would think if all your songs on your album were of the same quality it wouldn’t matter how you sell the song whether it be included with the album or all as ssingles cause at the end of the day you would want all the songs. seems like they giv eyou a chance to cut the fat and get rid of the sh!t you don’t like while these artist are tryin to force the rest of an album down your throat with te 1 or 2 singles songs you do happen to like.

all in all the quality of people has fallen and with it so has the quality of music we listen to and the spiral continues!

22.
2cents wrote on November 20th, 2007 at 9:10 pm

and ringtone’s are simply single’s, that people pay to have on there phone’s! the term ringtone rappers (formerly known as one hit wonder’s) is retarted these people made songs that were able to sell individually but didn’t have successful album sales… period!

jay-z, 50cent never had a ringtone?

23.
Henri Whitaker wrote on November 20th, 2007 at 9:11 pm

A. What Jermaine is thinking but refusing to say is that the average day consumer is an idiot. Before music was purchased by people who valued it for its substance. Nowadays a consumer will purchase an album for very stupid reasons. The “Artists,” is affiliated with this rapper, has a good dance, pretends to be rich in every video, has some sort of fake background story which looks relatively gangster.

B. The marketplace is stagnant, when was the last time you heard of a new artist? I mean a new artist not another artist who is trying to emulate another artist. A artist who makes songs you wish your favorite artist thought of first. Why does every rapper claim to be a former drug dealer/killer, why does every rapper have to come from the same fucked up environment. Its talent out here, its just stuck trying to climb to the top of the ladder.

C. Music is subjective!!! That means what sounds good today may not sound god tomorrow, it also means what sounds good to you may not sound good to others. If anyone remembers there was a time that DMX, Lil Zane, Ashanti/Ja Rule, Master P, D4L, Franchise Boyz, 50 Cent etc and countless others were hot. These artist come and go but look at Curtis Mayfield, Denice Williams, Sam Cooke, Luther Vandross (Little Luther and Big Luther), Atlantic Starr, TuPac, OutKast, BIG… There will always be talent and good music as long as there are people there to rejuvenate and listen to it.

I’m a fan of GOOD MUSIC, and a listener and critic of average songs.

Henri
DysCompLexSick@gmail.com
http://www.myspace.com/groundshake

24.
The Truth Don't CAre Who Tell It!!! wrote on November 21st, 2007 at 6:26 am

Really Great Article… In fact if a cat can not distribute is own thing… Itunes is a better way to go because they get more money than they would have gotten with the label.. don’t believe the hype with JD.. he just wants to get paid… he has a long track record of pimping artists…

Jermaine Dupri is a Corporate Tool
via Mashable! by Mark ‘Rizzn’ Hopkins on 11/20/07

I had the extreme misfortune, this morning, to be subjected to Jermaine Durpri’s inane ramblings about the music industry. As it turns out, not everyone who makes music is an artist. Quite a few are corporate tools, and outside of the RIAA, I’ve seen very few examples quite so plainly as Jermaine Dupri.

In case you’re unfamiliar with the man, Jermain Dupri, born JD Mauldin, is the youngest inductee to the Georgia Music Hall of fame and the son of Michael Mauldin, the former president of Columbia Records. He’s a highly successful producer, having brought up folks like Mariah Cary, Ludacris, Jay-Z and Usher. Personally, though, I haven’t forgiven him for Kriss Kross.

Today, he pontificates at Huffington Post on how completely unfair it is that iTunes offers consumers the abilities to purchase music as individual tracks, as opposed to entire albums. The blog posting is meant to be a rousing defense for Jay-Z and his decision to not let iTunes break up his new album American Gangster, but ends up showcasing much of what is wrong with the music industry.

It’s clear that Jermaine Dupri considers himself and folks like Jay-Z artists, not to mention artists of a higher caliber of Radiohead. As proof of this belief, he offers up the fact that Jay-Z’s had 10 number one albums and millions of albums sold. I’m sure that an eloquent argument can be made by someone waxing philosophical that business is itself somewhat of an art-form, but when I think of music as an art, this isn’t the most compelling line of reasoning.

Does Jermaine have a few solid points? Sure. Jermaine is one of the younger more visible members of a dying breed: the Old Media studio system. His goal is to help align the music industry into going into all out war against iTunes, so that they will have no more music left to sell:

“All it’ll take is for Warner Music to say, “You know what, I’m with you,” for us to shut ‘em down. No more iPods! They won’t have nothin’ to play on their players! We can take back the power if we’re willing to sacrifice some sales to make our point.”

Aside from a shocking lack of understanding when it comes to how an actual iPod works, it is also clear he missed the entire point as to why iTunes came into existence in the first place: piracy. Jermaine appears to think that if you simply stop selling music by way of iTunes, everyone will run back to the CD format with open arms, and never make an ‘illegal copy’ ever again. It is as if he missed most of the ’90s and never heard of Napster.

Instead of fighting iTunes on behalf of the record labels, he should be fighting on behalf of the artists. I know it sounds like in his rant he’s really standing up for the artists like Jay-Z and Radiohead to sell their albums “in entirety.” What he’s really standing up for is for folks like him at the record label to continue to seize the majority of profits from a record sale. Why is it, do you think, that once given the opportunity most bands and corporate musicians move up the food chain to producing? Simple: your average producer like Jermaine Dupri makes between $90,000 and $192,000 off an album only selling a quarter of a million copies. This while the band makes something closer to $4,000.

In terms of how iTunes works for the artist, it isn’t a whole lot better. Out of every track sold for $.99, Apple receives $.35, the artist takes $.11, and the record label walks away with the lions share at $.53. Of course the producer’s share will be smaller. If iTunes sells 250,000 copies of a track, the record label must share with the producers, lawyers, and all the other hangers on $132,500. On the other hand the artist makes $27,000 off the track.

Don’t be fooled by Jermaine Dupri. He could care less about his artists. He only cares about his bottom line. That’s fine, too, I’m all about some capitalism. He just needs to be more honest in his explanations: he wants to keep his job, so therefore iTunes must die.

25.
The Truth Don't CAre Who Tell It!!! wrote on November 21st, 2007 at 6:36 am

Henri… you make alot of assumptions.. could the truth of the matter be that consumers are smart! very smart! and they are tired of buying filler albums! e.g. albums with only 3-4 good songs on it! Quality rules not quanity. Itunes is a guy way for us to sift through these Bullsh*t albums and get at the goods… The reality fo the matter consumers are tired of be had by these label companys and that is where the true blame should lie.. they rape the artists and they rape the consumers… well no more… we are turning the tables ….

26.
T2 wrote on November 21st, 2007 at 8:02 am

Even Jay-Z said when he was interviewed about his 10th #1 album he said he has never done well in the singles charts but he always seemed to do well in the album chart. People dont buy his music just to here the singles they want to here the album as a whole. That is the reason he didnt release it on itunes cus people can buy the tracks they like or heard on the radio.

27.
Pounce wrote on November 21st, 2007 at 8:11 am

I agree with some of Henri’s points actually. Consumers are not smarter cause they go with whats in and music is suppose to be creative.

Article was a good read, i might actually support his book. JD had a few good analogies, hes smarter than I thought. Of course he wants to get paid, all artist do. He is just aware that you can’t fight limewire type places so hes going right at Apple. The problem is Universal Music Group will not back him or any artist even if they sell 1 out of every 3 records.

28.
T-Cup wrote on November 21st, 2007 at 9:00 am

Singles aint hurting the game….Its hurting their pockets. Even if dude sells 4 million singles…How much does a single go for?….$3-$4….That is not equalavent to even selling 1 million albums at $14.99….If niggas is mad about not selling albums…Make sure you got more than one hit on there..People don’t buy albums just for one song…gotta have at least 2 or 3.

29.
WELLSAID wrote on November 21st, 2007 at 9:04 am

WELL SAID JD. This is exactly what’s happening at the award shows. Being that music isn’t being sold, they haven’t tabulated the awards on merit, but are letting the fans vote for the winners. The problem with that is the fans are YOUNG and are voting for the HOT SINGLE of the moment. Case in point, RIHANNA. She shouldn’t have won anything as far as ALBUM or FEMALE because she barely made it over the GOLD mark, but because “UMBRELLA” was hot(?), she’s winning over true artists like Fergie and Beyonce who’s still selling albums and are up to 3 mil in the U.S. alone. Rihanna can’t even sell concert tickets besides from selling records. Lil Weasel’s another. 1,000 mixtapes doesn’t make you hot or the best. It makes you whack because you don’t have the content to fill up the quantity you’re putting out. Singles aka disposable music is running real artists out of the industry because everything’s being downloaded as “singles” - it doesn’t make sense to put your heart, sould and best lyrics into rap if it’s going to be given away for free. How can we expect to be inspired by them if we’ll be richer than the rappers soon? The FANS need to be on videos if that’s the case.

30.
Oh F@#!in' Pleeze!!! wrote on November 21st, 2007 at 9:29 am

And besides…people like me have been buying singles for YEARS!!! That’s why soundscan even bothers to track them, same with Billboard??? Buying singles is NOTHING new!!! I had STACKS of them starting from “What’s the 411″ and R Kelly and Public Anouncement (LMBAO @ Public Announcement) which I eventually bought both of) in the 90’s as well as many others!!!

I don’t know about Jay-Z cuz I remember hearing him say on Imaginary player “Your single is 99 cents, mines was 4 BUCKS” and I was like WOW, dude is one beast of a business man lol!!!

But, I am a REALLY HARD to please consumer, because I keep a high standard for myself in everything I do and alwayz have so you have to VERY consistant and offer something new or creative to get my money for a whole album. It’s been that way my whole life. I was taught Quality over Quantity!!!

Besides, the singles always had like 3 remixes (before they released remixes as singles or a regular basis) and the instrumental so I could learn the song and listen to how I sounded LOL!!!

31.
Oh F@#!in' Pleeze!!! wrote on November 21st, 2007 at 9:33 am

…..but LMAO @ JD not knowing how an IPod works!!! I have had my IPOD for a year now and have yet to buy an ITUNE!!! I just download new and old albums and so do a lot of people LOL.

32.
Pounce wrote on November 21st, 2007 at 12:03 pm

In my opinion it seems like two options artist have in the music industry. The JD/Jay-z way where you can try to fight i-tunes and apple or lil wayne where you can just go with the flow and not fight it. We all know jay-z and JD after reading this article fighting an up hill battle. It actually helps cause record labels and artist have to find another way to get marketing dollars. Plus not every artist can do that unless they are as big as Hov. New artist needs fans to get their music anyway possible.

Lil waynes way is just flood the market with material via mixtapes where he makes no money but builds a “stan-base” that will eventually support him as a artist when he drops a album. While also getting haters and a industry buzz all at the same time. The nigga features on a bunch of shit, so that helps compensate him financially from what he may end up missing from album sales. He might make more by now per featured verse but lets say he gets $10-20k. And he did 70 something features (not sure exact #) even after taxes hes pocketing some decent change.

And the winner Universal Music Group! lol

33.
Pounce wrote on November 21st, 2007 at 12:03 pm

In my opinion it seems like two options artist have in the music industry. The JD/Jay-z way where you can try to fight i-tunes and apple or lil wayne where you can just go with the flow and not fight it. We all know jay-z and JD after reading this article fighting an up hill battle. It actually helps cause record labels and artist have to find another way to get marketing dollars. Plus not every artist can do that unless they are as big as Hov. New artist needs fans to get their music anyway possible.

Lil waynes way is just flood the market with material via mixtapes where he makes no money but builds a “stan-base” that will eventually support him as a artist when he drops a album. While also getting haters and a industry buzz all at the same time. The nigga features on a bunch of shit, so that helps compensate him financially from what he may end up missing from album sales. He might make more by now per featured verse but lets say he gets $10-20k. And he did 70 something features (not sure exact #) even after taxes hes pocketing some decent change.

And the winner is Universal Music Group! lol

34.
juicy murder mil wrote on November 21st, 2007 at 11:09 pm

RESPECT JD!!!!! seriously, no matter the shit he talks he has made moves and has paved the path for ATL’s new generation!!!!!

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