Diddy Continues To Get Richer
Diageo, the world’s leading, spirits, wine and beer company, today announced a groundbreaking strategic alliance between Sean “Diddy” Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.
“Sean Combs has a proven track record of developing high-end brands and we expect his alliance with Ciroc to follow suit,” said Debra Kelly-Ennis, Chief Marketing Officer, Diageo North America. “We are confident that Sean and his team are the right partners to further enhance the luxury profile of Ciroc.”
As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.
He might celebrate the deal by getting some more kids lol. Diddy keep doing your thing man, I’m about to do a similar deal with quarter water that might be worth $100.
Suggestion Box
October 25th, 2007 at 4:20 am
dannmm diddy forbin
October 25th, 2007 at 4:22 am
Im first all y’alll r below meeee
LONDON BABY
October 25th, 2007 at 4:27 am
wow hes doing big business moves
but hes not gonna come close to 50
50 makes a cool 400 mil eassy
wwww.myspace.com/jimmykingsaugacity
October 25th, 2007 at 4:40 am
Damn! Thats all I can say.
October 25th, 2007 at 4:42 am
damn, that dude is gettin all that money…also lmao yeah i heard quarter water is handing out massive paper too
October 25th, 2007 at 5:28 am
he getting money but he also spending that money……..child support is one of them,
October 25th, 2007 at 6:31 am
child support is nothing compared to the money he is bringin in.
50 inch closer, diddy pull away.
i think diddy and hova have more staying power at the top of the hip hop wealth charts. 50 is going to stay stagnant or fall off a lil.
yeh man, that quarter water deal looking good. we can cross it over into other markets. you can be the behind the scenes man, i can be the figurehead, getting shit done with my charm. just hit me up nawmean.
October 25th, 2007 at 6:31 am
DIDDY MAKING MOVES!!!!!! CAN T STOP AND WON T STOP
October 25th, 2007 at 7:11 am
Please! Do you know what the interest is on 100 mil? He paying them chicks off the interest. Trust they are not touching that principal.
October 25th, 2007 at 7:16 am
as the rich and wack get richer n wacker why this dude still popular again ????? everrytime a bitch puts him down he attacks her man pussy
October 25th, 2007 at 7:29 am
Diddy be getting that money. Hes gonna be worth close to half a billion. 50 didnt make 400 million, he made 100 million from vitamin water, while Jay Z made 200 million from selling rocawear. Now imagine what diddy will be worth if he sells sean john, which i think is worth twice the price of rocawear.All in all, i think diddy is richer than Jay and 50.
October 25th, 2007 at 7:35 am
Damn….them niggaz keep getting money!!!!!!
October 25th, 2007 at 7:53 am
Take That!
Take That!
Take That!
October 25th, 2007 at 7:54 am
I Get Money 123!
Yep Diddy is making moves damn the thing is with people like Diddy, Jay-Z and 50 Cent they are never happy they always want more and always looking for the next big deal the next stop is a billi for these dudes.
October 25th, 2007 at 7:58 am
money money
October 25th, 2007 at 8:08 am
LOLOLOLOL @ 13
October 25th, 2007 at 8:21 am
Another day another dollar. More money more power!
October 25th, 2007 at 8:29 am
good shit
October 25th, 2007 at 8:54 am
diddy doin big things, hes now trying 2 chase Jay-Z who is now reportedly worth 547 million bucks….aint that a bitch
October 25th, 2007 at 9:02 am
Many celebrities are interested in it. They are discussing it on millionairefriends.com. It’s a dating site for celebrities and wealthy people.
October 25th, 2007 at 9:34 am
Diddy is the King of all of this shit, when it comes to making that paper…He was L.A. Reids apprentice at like 19 and hasn’t stopped ever since…
…Diddy is worth about $400 million right now…If this Vodka deal goes through it can take him up to $500 million…But once Diddy decides to sell his Sean John perfume and clothing line he’s gonna be worth like $800 million…He just waiting for the right time to get back on top of the Forbes list, cuz Diddy was on top for a while till Hov sold Rocawear…Diddy knows what he doing…Him and Hov are the masters of the legal hustling gig…
October 25th, 2007 at 10:26 am
@ 21, I cosign with you 100%, diddy worth more than Jay and 50. He just waiting for the right time to sell Sean John, thats what i call a good business mind.
October 25th, 2007 at 11:02 am
damn so im guessin curtiss wont be number 2 for much long. diddy may be gunnin for hov’s spot
October 25th, 2007 at 1:30 pm
DUDE GETTING ALOT “MORE” MONEY ,ITS ALWAYS A GOOD THANG…DUDE SHOULD HIT MS.WALLACE OFF WITH SOME OF THAT CASH, BANK SOME AWAY FOR PO & THE REST FOR CHILD SUPPORT PAYMENTS
October 25th, 2007 at 3:07 pm
I think its Jay-Z, number and 50 & Diddy a close 2nd and 3rd. But the question is with all that money what has Diddy given back ?
October 25th, 2007 at 8:27 pm
that nigga diddy-bop and shop wit oprah
February 24th, 2009 at 12:17 pm
Diddy is a smart man, which is why is business and company is the way that it is. If you really think about it, it’s not the brands people really look at it the advertisment they get and the amount of publicity thats out there. Diddy uses these resources and his name to get these products out there, he makes sure his name and logo is on and seen with everything so that you will never forget who he is. I salute the man’s intelligence.