February 13th, 2007

Nas Coming Out With Street Disciple Sneakers

Pictures don’t really show much, info from the press release:

310 Global Brands, Inc., the marketing and merchandising arm of 310 Motoring, today announced it is partnering with hip hop superstar NaS to create a signature footwear line, DISCIPLE Footwear Collection by 310. This agreement, which follows the release of NaS’ Top 10 Billboard Rap Album “Hip Hop is Dead,” marks the artist’s latest enterprise in the fashion business.

Under the agreement, 310 will market and distribute the collaborative NaS footwear collection, which is scheduled to launch in select specialty shops in June 2007.

“I’ve respected NaS for a long time. From his music to his image, he answers to no one but himself, and it’s made him one of the most acclaimed artists out there today,” said Marc Laidler, founder of 310 Motoring. “He has never wavered and his street credibility is as true as it was back in the day. Everything NaS does is with style and authenticity, and I’m happy to be going into business with a man whose credentials are in sync with 310’s true style.”

As with each of his 12 albums, NaS is playing a hands-on role designing his new lifestyle collection – including naming his line after his trademark ID and groundbreaking album, “Street’s Disciple.”

“310 is not based on a one-size-fits-all approach,” said NaS from the DISCIPLE photo shoot in New York. “It’s about customization, expressing your own personal style – and DISCIPLE Footwear Collection by 310 is born out of this same spirit. I’m excited to design styles that respect that we are not all the same – that we’re here to celebrate our diversity, our roots, our history.”

Never one to shy away from controversy, NaS’ dominance in rap traces back to his first verses, which made an instant impact on the East Coast hip hop scene. Known for his frank and fearless manner, his bold lyrical approach has earned him a coveted position atop the international rap circuit – thwarting adversaries as he continues to evolve as one of the industry’s reigning voices.

The agreement is 310’s second entrée into signature celebrity collections following the global success of The Game’s Hurricane from 310 footwear.



10 Responses to “Nas Coming Out With Street Disciple Sneakers”

  1. Rastafarai Says:

    Get yours Nas… Should ve done this long ago though but im still going to support you 100% on this one… Hope is hot bro….

  2. Aloha Bitches! Says:

    Good luck Nas,Gayme’s sneaks didnt sell,even with all the advertising and shit.
    Hov must’ve had somethin to do with this…………..

  3. Everwrite Says:

    Can rappers go into anything else besides fashion. There are other ventures.

  4. punk royal Says:

    Horrid. I hope he doesnt really thing people actually going to buy those sneakers. His lame ass little brother Garden wouldn’t even wear them shits if he got them for Free!

  5. jince Says:

    damn, im anxious to see what these look like…if its hot, im definately getting myself a pair…btw ‘punk royal’, his brother’s name is jungle, not garden.

  6. ~AvOH Says:

    well nas stans are pretty dedicated…I have a feeling these will sell well.
    props homie get ur money

  7. punk royal Says:

    You can call him Jungle all you want groupie. But “Jungle is like a Garden to me” – Jay-Z

  8. t9x Says:

    ill prob cop em

  9. Tor Says:

    Sup with Nas jacket .. ?

  10. HATERS R U Says:

    nas is hott, his sneakers will sell ill buy a pair and his style is too exclusive from you lames style its too mature just cause his pants aint down to his ankles dont mean he aint hott

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