January 29th, 2007
Jay-Z Continues Being The Face Of Hip Hop In The Corporate World
Jay-Z will now be working with Coca Cola to remix the Cherry Coke brand. Jay-Z is everywhere, working with the NBA, Anheuser-Busch, Hewlett-Packard, General Motors, appearing on Monday Night Football and soon to appear in an ad for the Super Bowl. The man was not lying when he said, “I’ll Show you how to do this son.” While Jay-Z has had great success, still critics say he doesn’t do a good job of promoting his artist on Def Jam and he may be overexposed. I can’t agree with him being overexposed, the more the better, but maybe he should put more effort into some of his artist over at Def Jam.
Suggestion Box
January 29th, 2007 at 11:07 am
A lot of those artists are no-talent bums…
He knows better than to flush money down the toilet on them nobodies. If he were in charge when they joined Defjam, he never would have signed them to begin with.. lol.
They don’t like it, move on.. go to Koch.
NOt that I’m dissing Koch as they’ve been very busy and it’s up to the artist to get out and make it happen.
January 29th, 2007 at 12:30 pm
tru dat.It seems when they all wanna blame jay 4 all negative stuff,and turn and give the postive to LA Reid.Jealousy is a weak emotion.
January 29th, 2007 at 1:11 pm
This man is an example of what every person should strive to be. fuck the negativity, The man is all about his business. I say go for a Billion. How much more promoting can he do for a Def Jam artist.[be in the videos?]
You can only put so much money into a person who isn’t going to sell a lot of records. Its like with any person in a leadership position, when good things happen you get the credit when bad things happen you take the blame. [take the good with the bad]
Jay-Z is where EVERY RAPPER wants to be. To me…. that makes him the best.
January 29th, 2007 at 2:42 pm
As much as I understand the dude getting exposure helps hip-hop and sales, when you got artists that have been part of Island Def Jam for over a decade, and you can’t even support them with promotional resources, it’s disheartening. Both Method Man and Ghostface had quality releases in 2006 and were left with little to gain from CD sales. The Roots, while they rarely get CD sales in the past few years, put out an extremely good product, and Def Jam did little to push it. Hov needs to spread the resources correctly or stop signing artists like Lady Sovereign who have no chance in the states. – Matt
January 29th, 2007 at 4:40 pm
Method Man and Ghostface have they EVER been big selling artist ? If you have never sold cd’s b4 why do you think Jay will make the public buy them now ???? if def jam put 5 mill behind them they still wouldn’t go wood
January 29th, 2007 at 6:05 pm
Tical went Platinum, his single with Mary J went platinum and won a Grammy. Meth and Red’s Blackout went Platinum, even Tical 0 somehow went gold. Ghost’s Ironman went plat and Supreme Clientele went gold.
That type of hip-hop isn’t as marketable as it used to, but with the right promotional stance, you could make anything sell. See Jim Jones and Young Joc’s last efforts.
January 29th, 2007 at 10:09 pm
meet me in the clubbbbb….. its going down… hear it on the radiooooo … i wanna frown. =(